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Automotive
Automotive Innovations for the Mobility of Tomorrow
Innovate and excel in the ever-changing automotive landscape by embracing sustainability and cutting-edge technology. We work with you to craft strategies that not only keep your business competitive but also future-ready. By seamlessly integrating these strategies into your operations, we enhance efficiency, drive innovation, and ensure your success in every dimension of the industry.
how we help
Driving Innovation and Resilience in the Automotive Industry
How It Works & How We Do It
The automotive industry has entered a decade of unprecedented innovation, driven by technological disruption, the push for sustainable solutions and – especially in Europe – the inherent need to drive circularity.
At the same time, geopolitical uncertainty tests global supply chains for resilience and the long-established balance of power reshuffles as incumbent OEMs in Europe and the United States of America are challenged by both new and established Asian players, especially from China. Today, software defines vehicles and smartphone manufacturers become OEMs. This is automotive transformation in a nutshell.
Our automotive industry experts at Lambert & Baxter support our clients to navigate uncertainty towards the mobility of tomorrow. Together, we transform. We develop and implement cutting-edge strategies and envision innovative products, services, and business models that add the competitive edge needed to win.
marketing analysis
finance strategy
business innovation
CORPORATE MANAGEMENT
What we do
Rebalancing your strategy for battery electric mobility and improving future readiness
Maintaining market relevance requires balancing internal combustion engines (ICE) with electrification through strategic investments. Scaling up and vertically integrating battery supply chains will help secure a competitive advantage in the changing automotive landscape.
Software defined vehicles - delivering superior customer value for the digital age
Tailor vehicles to align with global customer preferences by refining their positioning and ensuring they resonate with brand identity and target segments. Innovate on interior designs and create cost-effective systems architecture to build appealing, software-defined vehicles that thrive in various markets.
Gaining a competitive edge through time to market reduction
By effectively merging software and hardware development with strategic supplier collaborations, companies can enhance their R&D efficiency, reduce time to market, and streamline product development cycles. Agile innovation processes further improve team collaboration, allowing for quicker and more effective responses to market needs.